Vonnie & Co. rebranded at the end of 2018, but has been active since 2016 under the name HelloRedRubi. It started as a crochet hobby, sharing projects and trying to find a community back in 2013. Since 2016, Vonnie & Co. has expanded from hobby to small business. Vonnie, the founder, started to learn how to knit, gardening, retouching, and taking photos that she wanted to incorporated in her business as well as her first love, crochet.